FOOD AND BEVERAGE PURCHASING DECISIONS IN THE MALANG MSME SECTOR ARE INFLUENCED BY THE HALAL LABEL AND PRODUCT QUALITY

Authors

  • INDAH DATIN NADLIROH Sekolah Tinggi Ilmu Ekonomi Koperasi Malang
  • PUJI HANDAYATI Universitas Negeri Malang
  • ARIEF NOVIARAKHMAN ZAGLADI Universitas Negeri Malang

DOI:

https://doi.org/10.51881/jak.v22i1.112

Keywords:

MSMEs, halal label, product quality, purchasing decisions

Abstract

The most significant economic pillars supporting Indonesia's development and growth are Micro, Small, and Medium-Sized Enterprises (MSMEs), particularly in the Malang region. In recent years, Malang's MSMEs business sector has grown significantly. Meeting the rising needs of consumers is essential for MSME firms to succeed. In this situation, it's critical for MSMEs to secure halal certification for their goods and goods with quality assurance. The goals of this study are to: (1) ascertain the impact of halal labels on consumer decisions regarding food and beverage products in the Malang MSME sector; (2) ascertain the impact of product quality on consumer decisions concerning food and beverage products in the Malang MSME sector; and (3) ascertain the impact of both halal labels and product quality at the same time. The sample in this study consists of 70 individuals, with the population in this study including all customers who buy and consume halal-certified MSME food and beverage goods in Malang. Multiple linear regression analysis is the data analysis technique employed in this study. The study's findings indicate that the product quality variable has a tcount of 1.107 and a significance level of 0.272 above 0.05, whereas the halal label variable has a tcount of -0.251 and a significance level of 0.803 above 0.05.

Downloads

Download data is not yet available.

References

Arikunto, S. 2013. Prosedur Penelitian Suatu Pendekatan Praktik . Rineka Cipta.

Astogini, Wahyudin, Wulandari. 2011. Aspek Religiusitas Dalam keputusan Pembelian Produk Halal. (Studi tentang labelisasi halal pada produk makanan & minuman kemasan). JEBA, Vol.13, No.1, Maret 2011. Banyumas (ID) : Universitas Jendral Soedirman.

Engel, J.F Blacwell. Roger D. & Paul W. Winiard. 1997. Perilaku Konsumen. Alih Bahasa: Budiyanto. F.X. Jilid II, Binapura Aksara. Jakarta.

K.H. Ma’ruf Amin. 2010. Fatwa Produk Halal, (melindungi dan menenteramkan). Pustaka Jurnal Halal. Bogor.

Kotler, Philip. 1999. Manajemen Pemasaran. Analisis, Perencanaan, Implementasi dan Pengendalian. Alih Bahasa: Acelia A.H. Jilid I. Salemba Empat Jakarta

Kotler, Philip dan Amstrong, Gary. 2003. Dasar-Dasar Pemasaran, terj. Alexander Sindoro dan Benyamin Molan. ed 9, jilid 1, PT. Indeks Kelompok Gramedia. Jakarta

Kotler, Philip dan Keller, Kevin Lane. 2009. Manajemen Pemasaran, terj. Bob Sabran. cet 13. Erlangga. Jakarta.

Kotler, Phillip dan Kevin Lane Keller. 2016. Manajemen Pemasaran edisi 12 Jilid 1 & 2. PT. Indeks. Jakarta.

Ismunandar, Muhajirin, & Haryanti, I. 2021. Pengaruh Labelisasi Halal dan Kualitas Produk terhadap Keputusan Pembelian Konsumen Produk UMKM di Kota Bima. Jurnal Inovasi Penelitian, 2(1), 161–166.

Melpiana, E., & Sudarajat, A. 2022. Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Ms Glow Beauty. Management and Accounting Expose, 5(1). https://doi.org/10.36441/mae.v5i1.599

Muslimah, S. 2012. Label Halal Pada Produk Pangan Kemasan dalam Perspektif Perlindungan Konsumen Muslim, Vol. 1 No. 2 Mei.

Riyanto, S., & Hatmawan, A. A. 2020. Metode Riset Penelitian Kuantitatif: Penelitian Bidang Mnajemen, Teknik, Pendidikan dan Ekspermen. Yogyakarta: Deepublish.

Sekaran, U. 2017. Metode Penelitian untuk Bisnis. Salemba Empat.

Sugiyono. 2017. Metode penelitian kuantitatif, kualitatif, R&D. Alfabeta.

Sugiyono. 2018. Metode penelitian kuantitatif, kualitatif, R&D. Alfabeta.

Sugiyono. 2019. Metode penelitian kuantitatif, kualitatif, R&D. Alfabeta.

Silalahi, U. A. 2010. Metodologi Penelitian Sosial (A. Gunarsa, Ed.; Cet. II). Refika Aditama.

Undang-undang (UU) Nomor 33 Tahun 2014 Tentang Jaminan Produk Halal.

Downloads

Published

01-02-2024

How to Cite

NADLIROH, I. D., PUJI HANDAYATI, & ARIEF NOVIARAKHMAN ZAGLADI. (2024). FOOD AND BEVERAGE PURCHASING DECISIONS IN THE MALANG MSME SECTOR ARE INFLUENCED BY THE HALAL LABEL AND PRODUCT QUALITY. Akademika : Jurnal Manajemen, Akuntansi, Dan Bisnis., 22(1), 9–14. https://doi.org/10.51881/jak.v22i1.112