ANDI HASRYNINGSIH ASFAR; SONDI. ANALYSIS OF EFFECTIVENESS OF ADVERTISING ABOVE THE LINE AND BELOW THE LINE ON THE CUSTOMERS PURCHASE DECISION. Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis., [S. l.], v. 17, n. 1, p. 23–32, 2019. DOI: 10.51881/jak.v17i1.83. Disponível em: https://jurnal.stieimalang.ac.id/index.php/jak/article/view/83. Acesso em: 16 apr. 2026.