ANDI HASRYNINGSIH ASFAR, and SONDI. 2019. “ANALYSIS OF EFFECTIVENESS OF ADVERTISING ABOVE THE LINE AND BELOW THE LINE ON THE CUSTOMERS PURCHASE DECISION”. Akademika : Jurnal Manajemen, Akuntansi, Dan Bisnis. 17 (1):23-32. https://doi.org/10.51881/jak.v17i1.83.