ANDI HASRYNINGSIH ASFAR, and SONDI. “ANALYSIS OF EFFECTIVENESS OF ADVERTISING ABOVE THE LINE AND BELOW THE LINE ON THE CUSTOMERS PURCHASE DECISION”. Akademika : Jurnal Manajemen, Akuntansi, Dan Bisnis., vol. 17, no. 1, Feb. 2019, pp. 23-32, doi:10.51881/jak.v17i1.83.