REVITALISASI PASAR RAKYAT DAN DAMPAKNYA TERHADAP KEPUASAN DAN PENDAPATAN PEDAGANG

Abstract

The transition from centralized to decentralization, every region implement autonomy including the management of people's markets. Based on Regulation of the Minister of Trade No. 56 / M-DAG / PER / 9/2014 the term "traditional market" is become as "People Market". Research focus: How the Implications of the People's Market Revitalization Policy to Increase Satisfaction and Income. Research Objectives: Knowing and Describing How the Implications of People's Market Revitalization Policies to Increase Satisfaction and Income of People's Market Traders. This research is a qualitative descriptive. Sources of the data, primary and secondary with observation techniques, interviews, library research and documentation. Population: Mojokerto Regency Industry and Trade Office, market traders, user communities. Random sample with Purposive sampling and Clustering Random Sampling techniques, the number of traders 50 people taken randomly at 6 market locations, 200 taken randomly at 6 community market locations. Data analysis was carried out in three stages, namely: reduction, presentation, and drawing conclusions. Results: Implications of the People's Market Revitalization Policy can Increase the Satisfaction and Income of People's Market Traders.