UNLOCK YOUR ENTREPRENEURIAL FUTURE: MASTERING SHOPEE AFFILIATE FOR SUCCESS
DOI:
https://doi.org/10.51881/jak.v23i1.149Keywords:
entrepreneurial skill, digital marketing, affiliateprogam, technopreneurshipAbstract
Digital entrepreneurship is increasingly becoming the main focus of economic development,
especially in the era of rapid digitalization. The training aims to explore strategies and best
practices in the Shopee affiliate program to support entrepreneurial success with presentation
methods, interactive discussions, and case studies. The training results show that Shopee's
affiliate program not only increases the revenue potential for affiliates but also contributes
to improving entrepreneurial skills among students and business startups. The conclusion of
this training emphasizes the importance of a deep understanding of digital marketing and the
development of entrepreneurial skills to take advantage of the opportunities offered by
platforms like Shopee. In the future, it is expected to guide individuals who want to
maximize their business potential through affiliate programs.
Downloads
References
Bomani, M., Gamariel, G., & Juana, J. (2021). University strategic planning and the
impartation of technopreneurship skills to students: Literature review. Journal of
Governance and Regulation, 10(2 Special issue), 196–203.
https://doi.org/10.22495/JJGRV10I2SIART1 DOI: https://doi.org/10.22495/jjgrv10i2siart1
Erfiana, W., & Purnamasari, D. (2023). Strategi Content Marketing Influencer Melalui
Shopee Affiliate Program Pada Instagram. Jurnal Ilmiah Komunikasi Makna, 11(2),
https://doi.org/10.30659/jikm.v11i2.28261 DOI: https://doi.org/10.30659/jikm.v11i2.28261
Harto, B., Pramuditha, P., Dwijayanti, A., Parlina, L., & Sofyan, H. (2023). Strategi Bisnis
Berkelanjutan Melalui Inovasi Model Operasional Di Era Digitalisasi Bisnis.
ATRABIS: Jurnal Administrasi Bisnis, 9(2), 243–251.
https://doi.org/10.38204/atrabis.v9i2.1677 DOI: https://doi.org/10.38204/atrabis.v9i2.1677
Hidayat, A. R., Alifah, N., & Rodiansjah, A. (2023). Kontribusi Digitalisasi Bisnis Dalam
Menyokong Pemulihan Ekonomi dan Mengurangi Tingkat Pengangguran Di Indonesia.
Syntax Idea, 5(9).
https://doi.org/10.1016/j.tranpol.2019.01.002%0Ahttps://doi.org/10.1016/j.cstp.2023. DOI: https://doi.org/10.1016/j.tranpol.2019.01.002
%0Ahttps://doi.org/10.1016/j.geoforum.2021.04.007%0Ahttps://doi.org/10.10 DOI: https://doi.org/10.1016/j.geoforum.2021.04.007
/j.trd.2021.102816%0Ahttps://doi.org/10.1016/j.tra.2020.03.015%0Ahttps://doi.org DOI: https://doi.org/10.1016/j.tra.2020.03.015
/10.1016/j
Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital
entrepreneurship: A research agenda on new business models for the twenty-first
century. International Journal of Entrepreneurial Behaviour and Research, 25(2), 353–
https://doi.org/10.1108/IJEBR-06-2018-0425 DOI: https://doi.org/10.1108/IJEBR-06-2018-0425
Marti’ah, S. (2017). Kewirausahaan Berbasis Teknologi (Technopreneurship) dalam
Perspektif Ilmu Pendidikan. Edutic - Scientific Journal of Informatics Education, 3(2),
–82. https://doi.org/10.21107/edutic.v3i2.2927 DOI: https://doi.org/10.21107/edutic.v3i2.2927
Nurazizah, R., Saputri, M. E., Rubiyanti, N., Kartawinata, B. R., & Wijaksana, T. I. (2023).
The Effect of TikTok Social Media Marketing on Impulsive Purchases of Fashion
Products in the Shopee Affiliate Campaign with Hedonic Shopping Motivation as the
Intervening Variable. 1–12. https://doi.org/10.46254/af03.20220254 DOI: https://doi.org/10.46254/AF03.20220254
Shevany, M. (2018). Analisis Strategi Membangun Brand Awareness E- Commerce Shopee
Di Media Sosial Dalam Meningkatkan Penjualan. Jurnal Manajemen Dan Inovasi
(MANOVA), 1(1), 1–10. https://doi.org/10.15642/manova.v1i1.345 DOI: https://doi.org/10.15642/manova.v1i1.345
Sissy, P., Aisadira, M., Khairani, D., Syahda, F., Rakhmawati, N. A., & Pokhrel, S. (2024).
Pengaruh Marketing Digital Shopee Affiliate pada Minat Beli Mahasiswa Sistem
Informasi ITS. In Αγαη (Vol. 15, Issue 1)
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Dimas Putri Mega Pratesa; Adelia Rahma; Dieva Anfi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Penulis yang menerbitkan jurnal ini menyetujui persyaratan berikut:
- Hak cipta atas artikel apa pun dipegang oleh penulisnya.
- Penulis memberikan jurnal, hak publikasi pertama dengan karya yang dilisensikan secara bersamaan di bawah Lisensi Atribusi Creative Commons yang memungkinkan orang lain untuk membagikan karya dengan pengakuan atas kepenulisan dan publikasi awal karya tersebut dalam jurnal ini.
- Penulis dapat membuat pengaturan kontrak tambahan yang terpisah untuk distribusi non-eksklusif dari versi jurnal yang diterbitkan dari karya tersebut (misalnya, mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan dari publikasi awalnya di jurnal ini.
- Penulis diizinkan dan didorong untuk memposting karya mereka secara online (misalnya, di repositori institusional atau di situs web mereka) sebelum dan selama proses pengiriman, karena hal itu dapat mengarah pada pertukaran yang produktif, serta kutipan yang lebih awal dan lebih besar dari karya yang diterbitkan.
- Artikel dan materi terkait yang diterbitkan didistribusikan di bawah Lisensi Internasional Creative Commons Attribution-ShareAlike 4.0
